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How much will your marketing communication budget change in the second quarter of 2020?

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Source

Release date

June 2020

Region

Norway

Survey time period

April 3 to June 3, 2020

Number of respondents

around 100 respondents each survey period

Special properties

advertisers that are members of ANFO (Annonsørforeningen)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hvor mye vil deres totale budsjett til markedskommunikasjon endre seg for 2.kvartal 2020?"

Missing percentage points to 100 percent are probably due to rounding.

Some figures have been taken from previous publications.

Citation formats

Marketing budget change due to the coronavirus pandemic in Norway 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 5, 2020
How much will the marketing communication budget change in Norway due to the coronavirus outbreak? According to a survey among Norwegian advertisers from May to June 2020, not even a half of the respondents expected to decrease the budget for the second quarter of 2020. ** percent of them indicated a decline of less than ** percent, while percent stated to decrease the marketing budget by ** to ** percent. By contrast, ** percent of the advertisers will increase their spending compared to 2019, and more than forecast no changes in their marketing communication budget.
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