During a July 2019 survey, 64 percent of Millennial shoppers worldwide reported that the most influential factor for their holiday shopping were sales or promo codes, while only 27 percent of Millennials reported gift guides would influence their holiday purchases.
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Salesforce Research. (October 15, 2019). Shoppers who say that select factors will influence their holiday purchases as of July 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/
Salesforce Research. "Shoppers who say that select factors will influence their holiday purchases as of July 2019, by generation." Chart. October 15, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/
Salesforce Research. (2019). Shoppers who say that select factors will influence their holiday purchases as of July 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/
Salesforce Research. "Shoppers Who Say That Select Factors Will Influence Their Holiday Purchases as of July 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2019, /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/
Salesforce Research, Shoppers who say that select factors will influence their holiday purchases as of July 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/ (last visited July 25, 2026)
Shoppers who say that select factors will influence their holiday purchases as of July 2019, by generation [Graph], Salesforce Research, October 15, 2019. [Online]. Available: /statistics/1109702/factors-influence-holiday-purchases-shoppers-generation/
