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Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021

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Source

In cooperation with
Release date

July 2021

Region

South Korea

Survey time period

July 9 to 12, 2021

Number of respondents

486 respondents

Age group

20-49 years

Special properties

Users of paid shopping app memberships

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were possible.

Citation formats

Usage rate paid memberships for leading mobile shopping apps South Korea 2021

Published by
Yihan Ma,
Jul 26, 2021
According to a survey conducted in July 2021 among South Koreans on paid memberships for mobile shopping apps, around ** percent of respondents stated that they mainly used Rocket WOW, while almost ** percent of respondents stated to use that membership in general. Rocket WOW is the paid membership of South Korean online retailer Coupang and offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
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