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In July 2024, Singapore online marketplace shopee.sg received million web visits. This was a decrease from the number of web visits in the previous month.

Shopee – the e-commerce arm of Singapore unicorn Sea Limited

Shopee has cemented itself as Singapore’s leading e-commerce marketplace. It saw a more than fivefold increase in the number of orders placed since 2020, while its revenue from e-commerce more than doubled from 2021 to 2023. Shopee is a subsidiary of the Southeast Asian digital unicorn Sea Limited, headquartered in Singapore. It operates country-specific online marketplaces throughout Southeast Asia.

Would Shopee be able to defend its pole position in Singapore's e-commerce landscape?

The e-commerce market in Singapore is dynamic and always changing and adapting to new trends. One interesting and rapidly-growing segment is social commerce, which has made it even more convenient for internet users to shop. One particular player, TikTok, is hoping to gain a larger slice of Singapore's e-commerce pie. However, it still has a way to go to match the gross merchandise volume of the leading e-commerce platforms in Singapore.