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Dynamics of cross-media campaigns due to the coronavirus (COVID-19) pandemic in Poland between February and March 2020

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Release date

April 2020

Region

Poland

Survey time period

February 10 to March 22, 2020

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Dynamics of cross-media campaigns due to COVID-19 in Poland 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 3, 2020
Between February and March 2020, due to the outbreak of the coronavirus pandemic and the closure of many physical stores in Poland, many industries decided to increase their marketing activities. The most significant increase (19 percent) in the dynamics of cross-media campaigns occurred in the clothing industry. Activities were intensified in the field of household goods (household and interior design, furniture and decorations), computer and audiovisual equipment, as well as beverages and spirits. The pharmaceutical industry was less active in advertising.
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