Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart
Characteristic
Percentage change
All day
12.6%
Daytime
28.4%
Early fringe
21.5%
Early morning
5.4%
Late fringe
1.6%
Overnight
-7.9%
Prime
3.5%
Prime Access
7.3%
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Between the weeks of February 17 to 21 and March 16 to 20, 2020, daytime viewership of the big four broadcast networks in the United States increased by 28.4 percent, and early morning audiences grew by 5.4 percent. The coronavirus has resulted in many individuals self-isolating or quarantining in an effort to control the outbreak, which has led to increased TV viewing and news consumption.
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comScore. (March 24, 2020). Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/
comScore. "Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart." Chart. March 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/
comScore. (2020). Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/
comScore. "Coronavirus and Tv Viewing: Increase in Broadcast Network Viewership in The United States between The Weeks of February 17 to 21 and March 16 to 20, 2020, by Daypart." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2020, /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/
comScore, Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart ÌÇÐÄÆƽâ°æ, /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/ (last visited July 22, 2026)
Coronavirus and TV viewing: increase in broadcast network viewership in the United States between the weeks of February 17 to 21 and March 16 to 20, 2020, by daypart [Graph], comScore, March 24, 2020. [Online]. Available: /statistics/1107040/broadcast-tv-viewer-increase-coronavirus-us/
