Impact of COVID-19 on U.S. restaurant Google ad metrics 2020

Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020

Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020

Last update:

Mar 31, 2020

Author:

��ƽ�� Research Department

Region:

United States

Survey time period:

From 01/01/2020 to 31/12/2020

Due to the coronavirus outbreak, search advertising metrics related to dining out and nighttime entertainment have declined in the recent weeks. Between February 24 and March 25, 2020 search ad conversion rate for restaurants in the United States dropped by 59 percent, and search ad impressions for this category have decreased by 18 percent.

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Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020

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