Sample sizes for each country were as follows: 1,004 (Australia), 1,001 (Brazil),
1,003 (China), 1,016 (France), 1,010 (Germany), 1,010 (Italy), 1,079 (Japan), 1,008 (Philippines), 1,008 (Singapore), 573 (South Africa), 1,005 (Spain), 1,040 (UK) and 1,088 (USA).
Question: Which of the following have you been spending significantly more time doing?
Options were only displayed in this question if the respondent had selected them previously in answer to the question 'Which of the following have you been doing at home, because of the coronavirus / COVID-19 outbreak?'
Listening to podcasts was not included in this follow-up.
Citation formats
Media consumption increase due to the coronavirus worldwide 2020, by generation
Since the coronavirus outbreak began, consumers around the world have changed their habits accordingly in line with measures imposed in a bid to control the spread of the disease, and this has had a direct impact on media consumption on a global level. Data varies country by country, but figures on increased media consumption among four different generations also reveals certain patterns. For example, Gen Z are ** percent more likely than Boomers to have spent more time listening to music streaming services, whilst Gen X are the most likely to have been listening to the radio more as a result of the COVID-19 pandemic. Tradtional formats were less prefereable to social networks or messaging apps, with newspaper and magazine readership increasing by just * to * percent across all generations.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
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GWI. (March 23, 2020). Increased time spent on media consumption due to the coronavirus outbreak among internet users worldwide as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/
GWI. "Increased time spent on media consumption due to the coronavirus outbreak among internet users worldwide as of March 2020, by generation." Chart. March 23, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/
GWI. (2020). Increased time spent on media consumption due to the coronavirus outbreak among internet users worldwide as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/
GWI. "Increased Time Spent on Media Consumption Due to The Coronavirus Outbreak among Internet Users Worldwide as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2020, /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/
GWI, Increased time spent on media consumption due to the coronavirus outbreak among internet users worldwide as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/ (last visited July 26, 2026)
Increased time spent on media consumption due to the coronavirus outbreak among internet users worldwide as of March 2020, by generation [Graph], GWI, March 23, 2020. [Online]. Available: /statistics/1106809/media-consumption-growth-coronavirus-worldwide-by-generation/
