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Brand index score of Facebook in India from December 2020 to January 2021, by generation

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Release date

January 2021

Region

India

Survey time period

December 17, 2020 to January 14, 2021

Number of respondents

2,000 respondents

Special properties

across 180 cities.

Supplementary notes

The survey count corresponds to the total number of respondents who participated in the survey.

Generation X refers to those born between 1965 and 1980. Millennials refers to those born between 1981 and 1996. Generation Z refers to those born after 1996.

Citation formats

Facebook brand index score India 2021, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2021
According to a social media survey conducted across India between *** and **, Facebook had a brand index score of about ** amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Facebook, the popular social networking platform seemed to be preferred more by Generation X with a score of **** in that time period.
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