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Use of social networks in Germany 2025, by generation

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Source

Number of respondents

35,978 respondents

Age group

18-64 years old

Special properties

Respondents who use social media (except instant messaging)

Supplementary notes

Multiple answers were possible.

In the survey, the question was worded as follows: 鈥淲hich social media platforms do you use regularly? This does not include instant messengers such as WhatsApp鈥

The source provides the following information on the definition of generations:

Generation Z: 1995-2012

Millennials: 1980-1994

Generation X: 1965-1979

Baby Boomers: 1946-1964

Citation formats

Survey on popular social networks in Germany 2025, by generation

Published by Thuy D., Oct 8, 2025

In 2025, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around聽** percent. TikTok and YouTube followed in second place with around聽** and ** percent user shares, respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

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Statistics on " Social media in Germany "

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Other statistics that may interest you Social media in Germany

Social media users

7

Influencers

6

Overview

7

Social media activities

5

Social commerce and social media advertising

8

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Topics

Social media in GermanySocial commerce in EuropeSocial media usage in Western EuropeSocial media usage in SpainSocial media usage in Italy
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