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What are the three priorities to improve the online shopping journey in France in 2019?*

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Sources

Release date

July 2019

Region

France

Survey time period

February to April, 2019

Number of respondents

400 respondents

Special properties

professionals from the B2B sector

Supplementary notes

The source did not provide information about the age of the respondents.
* This question was phrased by the source as follows: "Les 3 axes prioritaires pour améliorer le parcours d'achat en ligne?"

Citation formats

Means of improving online shopping experiences according to French businesses 2019

Published by
Yihan Ma,
Mar 12, 2020
The graph displays the three most important pillars French consumers and businesses think should be further developed, in order to improve online shopping experiences in France in 2019. In online consumerism, ** percent of the respondents mentioned that the user experience and user interface should be more refined in the future. Secondly, content personalization played an important role for ** percent. Customer service, incorporating support channels such as chatbots were marked as influential by ** percent of the sample.
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