This statistic shows the distribution of net investments of advertisers in media communication in France from 2011 to 2014, by media. During this period, the share of advertising spending devoted to television remained relatively stable, while the share of advertising on the Internet increased by more than points.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Union des Annonceurs. (July 21, 2015). Breakdown of net investments of advertisers in media communication in France from 2011 to 2014, by type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1080525/expenses-communication-media-in-type-france/
Union des Annonceurs. "Breakdown of net investments of advertisers in media communication in France from 2011 to 2014, by type." Chart. July 21, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1080525/expenses-communication-media-in-type-france/
Union des Annonceurs. (2015). Breakdown of net investments of advertisers in media communication in France from 2011 to 2014, by type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1080525/expenses-communication-media-in-type-france/
Union des Annonceurs. "Breakdown of Net Investments of Advertisers in Media Communication in France from 2011 to 2014, by Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jul 2015, /statistics/1080525/expenses-communication-media-in-type-france/
Union des Annonceurs, Breakdown of net investments of advertisers in media communication in France from 2011 to 2014, by type ÌÇÐÄÆÆ½â°æ, /statistics/1080525/expenses-communication-media-in-type-france/ (last visited July 25, 2026)
Breakdown of net investments of advertisers in media communication in France from 2011 to 2014, by type [Graph], Union des Annonceurs, July 21, 2015. [Online]. Available: /statistics/1080525/expenses-communication-media-in-type-france/