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Leading sectors in information and communications (ICT) advertising on TV in South Korea as of November 2024, by share of voice

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Source

Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

share of set-top boxes exposed to ads, including repeats

Citation formats

Major ICT sectors in TV ads South Korea 2024, by share of voice

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2025

Between January and November 2024, wired and wireless communication held the largest share of voice (SOV) in health advertising on South Korean TV, accounting for ** percent. This was followed by mobile phones and devices as well as laptops and tablets, at ** percent and nine percent respectively. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats. 

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