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When parents involve their Generation Z children in shopping in the United States in 2019

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Sources

Release date

October 2019

Region

United States

Survey time period

April 24 to May 17, 2019

Number of respondents

2,926 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

At what stage Gen Z are involved in household shopping in the U.S. 2019

Published by
F. Watty,
Oct 29, 2019
According to a survey carried out in 2019, some ** percent of parents of Generation Z children in the United States stated that they involve their children at the beginning stage of the purchasing journey, when first researching features and reviews.
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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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