This survey presents the results of a quantitative online survey conducted in 2012. Survey respondents were asked about which product categories are influenced by their children when making purchasing decisions. The survey revealed that some 85 percent of the respondents' purchasing decisions regarding clothes/shoes were influenced by their kids.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Viacom. (August 20, 2012). When making purchasing decisions, which product categories do kids make decisions or decide with their parents about? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/
Viacom. "When making purchasing decisions, which product categories do kids make decisions or decide with their parents about?." Chart. August 20, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/
Viacom. (2012). When making purchasing decisions, which product categories do kids make decisions or decide with their parents about?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/
Viacom. "When Making Purchasing Decisions, Which Product Categories Do Kids Make Decisions or Decide with Their Parents About?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2012, /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/
Viacom, When making purchasing decisions, which product categories do kids make decisions or decide with their parents about? ÌÇÐÄÆƽâ°æ, /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/ (last visited August 01, 2026)
When making purchasing decisions, which product categories do kids make decisions or decide with their parents about? [Graph], Viacom, August 20, 2012. [Online]. Available: /statistics/261175/purchasing-decisions-influenced-by-children-worldwide-by-product-category/
