| Characteristic | Brand index score* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2018
More information
Region
Australia
Survey time period
August 31, 2017 to August 31, 2018
Age group
18 to 34 years
Method of interview
Online survey
Supplementary notes
*The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. Scores are averaged across the survey period.
Rankings are based on source's Brand Index Word of Mouth metric. This measures whether a respondent has discussed a brand with friends or family in person or online in the past two weeks. Filters are applied to extract those who speak well of a brand.
Source does not provide sample size.
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