During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known video game subscriptions in the United States 2025
When it comes to the most well-known video game subscriptions in the United States, Xbox Game Pass and PlayStation Plus are leading the pack with a brand awareness of 65 percent and 63 percent respectively among internet respondents. Third on the list is Google Play Pass, followed by Xbox Game Pass Core, and Netflix games. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (May 27, 2025). Leading video game subscription services ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading video game subscription services ranked by brand awareness in the United States in 2025." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Leading video game subscription services ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Video Game Subscription Services Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading video game subscription services ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/ (last visited August 01, 2026)
Leading video game subscription services ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, May 27, 2025. [Online]. Available: /statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
