consumers that own smartwatches or wearable fitness/activity trackers; among 575 female respondents and 1,002 male respondents that own a smart wearable
Method of interview
Online survey
Supplementary notes
Original question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."
Citation formats
Reasons for buying wearable tech South Korea 2025, by gender
A survey conducted by in September 2025 found that the main motivation behind purchasing a wearable device was to have easier accessibility to smartphone functions for around ** percent of surveyed female wearable tech owners.
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Rakuten Insight. (October 20, 2025). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. "Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. (2025). Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight. "Motivation for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in South Korea as of September 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
Rakuten Insight, Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/ (last visited July 31, 2026)
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1053301/south-korea-wearable-devices-purchase-motivation-by-gender/
