| Characteristic | Apple Watch | Fitbit | Garmin | Samsung | Xiaomi | Huawei | ASUS | LG | Others |
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
October 2025
More information
Region
Asia
Survey time period
September 15 to 30, 2025
Number of respondents
46,652
Age group
16 years and older
Special properties
consumers who own a smartwatch or fitness tracker
Method of interview
Online survey
Supplementary notes
Original question: "If yes, which of these brand(s) do you own?" as a follow-up question to "Do you own a smartwatch or a wearable fitness/activity tracker?"
The sum does not add up to 100% due to being a multiple choice question.
Share of respondents:
China - 2,274;
Hong Kong - 1,145;
Indonesia - 4,716;
India - 16,132;
Japan - 111;
South Korea - 1,577;
Malaysia - 4,485;
the Philippines - 2,826;
Singapore - 2,433;
Thailand - 5,837;
Taiwan - 3,557;
Vietnam - 1,276.
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