Latin America: top ad holdings by revenue 2023| ��ƽ��

Revenues of selected agency holdings in Latin America from 2018 to 2023 (in million U.S. dollars)

Characteristic	WPP*	IPG	Omnicom	Publicis Groupe*	Havas Group*
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Release date

April 2024

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Region

Latin America and the Caribbean

Survey time period

2018 to 2023

Supplementary notes

* ��ƽ�� recalculated the figures from original currencies at exchange rates of December 31 of each year, based on source.

Data was retrieved from financial reports of the following companies: Interpublic Group of Companies, Inc., Omnicom Group, Publicis Groupe S.A., Vivendi S.A., and WPP plc.

Citation formats

In 2023, four of the five largest global advertising holdings operating in Latin America surpassed 2019 pre-pandemic results. WPP plc recorded the highest revenue in the region at over * U.S. dollars – almost ** percent more than four years earlier. Meanwhile, Omnicom Group's 2023 revenue stood just below *** million dollars, a decrease of **** percent compared to the 2019 figure.

Expectations for the Latin American ad industry

It was projected that, in 2024, ad spending in Latin America will grow by percent and reach **** billion dollars. The annual figure was predicted to continue to rise in the following years, surpassing ** billion dollars by 2026. Argentina's ad expenditure alone was expected to increase by nearly ** percent in 2024, albeit mostly due to inflation. Uruguay, Mexico, and Brazil were also among the forecast fastest-growing Latin American ad markets that year.

Worldwide, French ad corporations break records

Two holdings based in France and operating in Latin America reached new heights in 2023. Publicis Groupe's global net revenue reached a record-high ** billion euros. Meanwhile, Vivendi SE's Havas Group saw its annual worldwide results amount to an unprecedented **** billion euros.