In March 2018, ** percent of responding global businesses said they used the number of attendees at events to measure the effectiveness of their event marketing efforts. Number of qualified sales leads was also a popular metric used to gauge the success of event marketing.
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Harvard Business Review. (August 30, 2018). Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. "Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018." Chart. August 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. (2018). Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. "Leading Metrics Used to Measure The Effectiveness of Event Marketing According to Businesses Worldwide as of March 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Aug 2018, /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review, Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 ÌÇÐÄÆƽâ°æ, /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/ (last visited July 31, 2026)
Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 [Graph], Harvard Business Review, August 30, 2018. [Online]. Available: /statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
