The Double Ninth, also known as Chongyang, is an annual traditional Chinese festival which takes place on the ninth day of the ninth lunar month. Traditionally, people go hiking and worship ancestors on that day. The festival fell on October 28 in 2017.
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Consumer spending share on JD.com during Double Ninth festival 2017, by category
During the Double Ninth festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with over ** percent of expenditure share. The Double Ninth festival was among top five festivals in China for online consumer spending that year.
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China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category." Chart. October 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during The Double Ninth Festival in 2017, by Leading Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2018, /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category ÌÇÐÄÆƽâ°æ, /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/ (last visited August 01, 2026)
Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: /statistics/1030986/china-consumer-spending-share-on-jd-com-during-double-ninth-festival-by-product-category/
