Mid-Autumn festival is one of the most important annual traditional festivals in China and several other Asian countries. It is a harvest and family reunion celebration that falls on the 15th day of the eighth lunar month. The Mid-Autumn festival fell on October 4 in 2017.
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Consumer spending share on JD.com during Mid-Autumn festival 2017, by category
During the Mid-Autumn festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with almost ** percent of expenditure share. Mid-Autumn festival was among top five festivals in China for online consumer spending that year.
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China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during the Mid-Autumn festival in 2017, by leading product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during the Mid-Autumn festival in 2017, by leading product category." Chart. October 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during the Mid-Autumn festival in 2017, by leading product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during The Mid-autumn Festival in 2017, by Leading Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2018, /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during the Mid-Autumn festival in 2017, by leading product category ÌÇÐÄÆƽâ°æ, /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/ (last visited August 02, 2026)
Distribution of consumer expenditure on JD.com platform in China during the Mid-Autumn festival in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: /statistics/1030907/china-consumer-spending-share-on-jd-com-during-mid-autumn-festival-by-product-category/
