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In 2025, Gillette’s brand value shrank to approximately **** billion U.S. dollars, down from the previous year's *** billion. In fact, in comparison, the brand's valuation amounted to about **** billion U.S. dollars in 2021.

The most popular name in the shaving industry

Gillette is one of the most popular brands of safety razors and shaving supplies; previously owned by The Gillette Company, around 2005 it became part of the American personal care giant Procter & Gamble. Gillette has a long history that started in 1901, and, today, it is one of the grooming brands consumers in many countries are most aware of. Not only razors and shaving creams, but Gillette’s deodorants are also among consumers’ favorites: a great number of households purchase and use Gillette products, making it one of the leading personal care brands worldwide and a staple especially, but not exclusively, in the male cosmetics market.

Procter & Gamble

Often defined as one of the largest consumer goods companies worldwide, Procter & Gamble, frequently shortened to P&G, offers consumers a variety of products, ranging from cosmetics to home care and laundry supplies. Its most profitable business segment is indeed the fabric and home care segment, generating net sales of over **** billion U.S. dollars as of 2025. Some of the company’s most well-known brands are Ariel, Tide, Head & Shoulders, Herbal Essences, and Old Spice. In 2025, Procter & Gamble recorded global net sales of slightly over ** billion U.S. dollars, an increase compared to previous years.