This timeline shows Procter & Gamble' revenue worldwide from 2012 to 2025. In 2025, its global revenue amounted to about billion U.S. dollars. The fiscal year end of the company is June 30th, 2025.
Procter & Gamble
Procter & Gamble is a global company with operations in over *** countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remains. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, household care, and baby care reportable business segments. As of 2014, Procter & Gamble announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining ** brands, which were producing ** percent of the company's profits.
Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.
Advertising expenses
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2025, P&G's global advertising expenditure amounted to approximately *** billion U.S. dollars. In the United States alone, Procter & Gamble spent *** million U.S. dollars promoting its Olay brand in 2022.
Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.
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Procter & Gamble, & U.S. Securities and Exchange Commission. (April 8, 2025). Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/
Procter & Gamble, und U.S. Securities and Exchange Commission. "Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars)." Chart. April 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/
Procter & Gamble, U.S. Securities and Exchange Commission. (2025). Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/
Procter & Gamble, and U.S. Securities and Exchange Commission. "Revenue of Procter & Gamble (P&g) from 2012 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2025, /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/
Procter & Gamble & U.S. Securities and Exchange Commission, Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/ (last visited July 31, 2026)
Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars) [Graph], Procter & Gamble, & U.S. Securities and Exchange Commission, April 8, 2025. [Online]. Available: /statistics/238751/net-sales-of-procter-and-gamble-p-and-g-since-2005/
