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Shaving lotion and men's fragrance unit sales in the United States in 2025, by type (in million units)

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Sources

Release date

2026

Region

United States

Survey time period

52 weeks ended February 22, 2026

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the 52 weeks ended February 22, 2026. 
Figures were rounded.

Citation formats

U.S. shaving lotion and men's fragrances unit sales by type 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

Unit sales of men's fragrance products in the United States in 2025 were highest for shaving lotions, cologne, and talc. Men's gift packs and sets generated sales amounting to about units that year.

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Topics

Men's shaving in the U.S. - statistics & factsCosmetics industry in the U.S.Cosmetics in CanadaFragrance market in the U.S.Hair care market in the U.S.
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