* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Quali sono le priorità per il 2018 sulle quali la vostra azienda sta investendo per gestire più efficacemente il Cliente e tutti i processi correlati?"
Citation formats
Investment priorities with regard to customer relationship management in Italy 2018
The statistic depicts the investment priorities of companies to better the relationship with their customers in Italy in 2018. The CRM (customer relationship management) was indicated by ** percent as a priority, followed by the customer experience and the General Data Protection Regulation (GDPR).
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C-Direct Consulting. (June 1, 2018). For the year 2018, what are your investments priorities to improve customer relationships? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/
C-Direct Consulting. "For the year 2018, what are your investments priorities to improve customer relationships?." Chart. June 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/
C-Direct Consulting. (2018). For the year 2018, what are your investments priorities to improve customer relationships?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/
C-Direct Consulting. "For The Year 2018, What Are Your Investments Priorities to Improve Customer Relationships?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2018, /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/
C-Direct Consulting, For the year 2018, what are your investments priorities to improve customer relationships? ÌÇÐÄÆƽâ°æ, /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/ (last visited August 01, 2026)
For the year 2018, what are your investments priorities to improve customer relationships? [Graph], C-Direct Consulting, June 1, 2018. [Online]. Available: /statistics/1003397/investment-priorities-with-regard-to-customer-relationship-in-italy/
