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Most popular luxury brands among millennials and Gen Z in the United Kingdom (UK) in 2024

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Number of respondents

714 respondents

Supplementary notes

During the survey, the questions were phrased as follows:

Brand popularity: "When it comes to luxury fashion, which of the following brands do you like?"

Sample size for millennials was 411 and 303 for Gen Z.

Citation formats

Most popular luxury brands among millennials and Gen Z UK 2024

Published by
Bruna Rocco,
Sep 26, 2024

Dior was the most popular luxury brand among British millennials, receiving a positive rating of ** percent from this group. Similarly, the brand was also popular with Gen Z consumers at ** percent. According to ÌÇÐÄÆƽâ°æ's brand KPIs, the Italian luxury house Gucci was another leading brand, popular with ** percent of millennials and ** percent Gen Z consumers in the United Kingdom.

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Brand rankings

7

Social media interactions

4

Overview

5

Attitudes towards luxury sector

7

Purchase channels

8

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Topics

Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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