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Importance of luxury/premium products by category among millennials consumers in the United States as of May 2026

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Source

Number of respondents

8,603 internet users

Age group

18-64 years

Special properties

internet users

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"


Citation formats

Importance of luxury/premium products by category among millennials in the U.S. 2026

Published by
F. Watty,
Jun 19, 2026

Among ** percent of millennials in the United States, smartphones were the most important luxury/premium product category. Clothing and shoes followed, with ** percent of U.S. millennials buying premium items in these categories.

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Brand rankings

7

Social media interactions

4

Overview

5

Attitudes towards luxury sector

7

Purchase channels

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Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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