This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
Citation formats
Key factors affecting decisions to purchase luxury goods in Hong Kong 2024
According to a survey conducted by in July 2024, ** percent of respondents in Hong Kong reported practicality as the key factors influencing their luxury goods purchases. Other key factors included quality, brand value, and cost-effectiveness.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Hong Kong Consumers as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/ (last visited August 01, 2026)
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
