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Importance of luxury/premium products by category among Gen Z consumers in the U.S. as of May 2026

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Source

Number of respondents

8,603 internet users

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

Citation formats

Importance of luxury/premium products by category among Gen Z in the U.S. 2026

Published by
F. Watty,
Jun 19, 2026

For U.S. respondents, **** were the most important luxury/premium product categories in 2026.  were also popular among buyers of premium or luxury items.

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