Number of social commerce users in CEE 2018-2029| ��ƽ��

E-Commerce
B2C E-Commerce

Number of social commerce users in Central and Eastern Europe from 2018 to 2029, by selected country (in 1,000s)

Characteristic	Czechia	Hungary	Lithuania	Poland	Russia	Serbia
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Number of social commerce users in CEE 2018-2029, by country

Published by ��ƽ�� Research Department, Oct 29, 2025

In 2024, Russia ranked first by number of users in the 'Social Commerce' segment of the e-commerce market among the 6 countries presented in the ranking. Russia's number of users amounted to *** users, while Poland and Czechia, the second and third countries, had records amounting to ** users and ** users, respectively.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ��ƽ�� page on eCommerce.