Survey question: "Have you used or done any of the following in the last three months? If yes, which best describes when you have done or used each of these items?"
Possible answer: "I have not used in the last three months", "I have used in the last three months at the same rate as before", "I have used this more in the past three months than before", "I have used this less in the past three months than before".
According to a survey on usage of conversational commerce conducted in August 2022, ** percent of Indonesian respondents stated that they had used direct chat to purchase goods less in the last three months. In comparison, percent of them have used it more in the last three months.
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McKinsey & Company. (October 17, 2022). Share of consumers who have used conversational commerce in the last three months as of August 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1372811/indonesia-direct-chat-commerce-usage/
McKinsey & Company. "Share of consumers who have used conversational commerce in the last three months as of August 2022." Chart. October 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1372811/indonesia-direct-chat-commerce-usage/
McKinsey & Company. (2022). Share of consumers who have used conversational commerce in the last three months as of August 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1372811/indonesia-direct-chat-commerce-usage/
McKinsey & Company. "Share of Consumers Who Have Used Conversational Commerce in The Last Three Months as of August 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2022, /statistics/1372811/indonesia-direct-chat-commerce-usage/
McKinsey & Company, Share of consumers who have used conversational commerce in the last three months as of August 2022 ÌÇÐÄÆƽâ°æ, /statistics/1372811/indonesia-direct-chat-commerce-usage/ (last visited July 15, 2026)
Share of consumers who have used conversational commerce in the last three months as of August 2022 [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: /statistics/1372811/indonesia-direct-chat-commerce-usage/
