| Characteristic | Share of respondents |
|---|---|
| Premier Inn | 70% |
| Holiday Inn | 63% |
| Travelodge | 58% |
| Walt Disney Parks and Resorts | 55% |
| Hilton | 54% |
| Ritz | 44% |
| Marriott | 44% |
| Savoy Hotel | 40% |
| Best Western | 38% |
| Butlins | 37% |
| Ibis | 37% |
| Radisson | 33% |
| Crowne Plaza | 33% |
| Haven Holidays | 32% |
| Champneys | 31% |
| Warner Hotels | 30% |
| Novotel | 30% |
| InterContinental Hotels | 29% |
| Ritz-Carlton | 28% |
| Park Plaza Hotels & Resorts | 27% |
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Source
Release date
July 2025
Region
United Kingdom
Survey time period
Q2 2025
Method of interview
Online interview
Supplementary notes
Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.
The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Release date is date of access.
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