Walt Disney Parks and Resorts brand profile UK 2022| ��ƽ��

Walt Disney Parks and Resorts brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

942 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Walt Disney Parks and Resorts in the UK?
When it comes to hotel customers, brand awareness of Walt Disney Parks and Resorts is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Walt Disney Parks and Resorts in the UK?
In total, *** of UK hotel customers say they like Walt Disney Parks and Resorts. However, in actuality, among the *** of UK respondents who know Walt Disney Parks and Resorts, *** of people like the brand.

What is the usage share of Walt Disney Parks and Resorts in the UK?
All in all, ** of hotel customers in the UK use Walt Disney Parks and Resorts. That means, of the *** who know the brand, ** use them.

How loyal are the customers of Walt Disney Parks and Resorts?
Around ** of hotel customers in the UK say they are likely to use Walt Disney Parks and Resorts again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Walt Disney Parks and Resorts in the UK?
In August 2022, about *** of UK hotel customers had heard about Walt Disney Parks and Resorts in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Walt Disney Parks and Resorts in the UK.

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