Premier Inn brand profile UK 2024| ��ƽ��

Premier Inn brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

924 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Premier Inn in the UK?
When it comes to hotel customers, brand awareness of Premier Inn is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Premier Inn in the UK?
In total, ** % of UK hotel customers say they like Premier Inn.

What is the usage share of Premier Inn in the UK?
All in all, **% of hotel customers in the UK use Premier Inn.

How loyal are the customers of Premier Inn?
Around **% of hotel customers in the UK say they are likely to use Premier Inn again.

What's the buzz around Premier Inn in the UK?
In 2024, about ** percent of UK hotel customers had heard about Premier Inn in the media, on social media, or in advertising over the past three months.

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