Savoy Hotel brand profile UK 2022| ��ƽ��

Savoy Hotel brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

942 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Savoy Hotel in the UK?
When it comes to hotel customers, brand awareness of Savoy Hotel is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Savoy Hotel in the UK?
In total, *** of UK hotel customers say they like Savoy Hotel. However, in actuality, among the *** of UK respondents who know Savoy Hotel, *** of people like the brand.

What is the usage share of Savoy Hotel in the UK?
All in all, ** of hotel customers in the UK use Savoy Hotel. That means, of the *** who know the brand, ** use them.

How loyal are the customers of Savoy Hotel?
Around ** of hotel customers in the UK say they are likely to use Savoy Hotel again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Savoy Hotel in the UK?
In August 2022, about ** of UK hotel customers had heard about Savoy Hotel in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around Savoy Hotel in the UK.

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