Holiday Inn Express brand profile Germany 2022| ��ƽ��

Holiday Inn Express brand awareness, usage, popularity, loyalty, and buzz among hotel customers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

742 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Holiday Inn Express in Germany?
When it comes to hotel customers, brand awareness of Holiday Inn Express is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Holiday Inn Express in Germany?
In total, *** of German hotel customers say they like Holiday Inn Express. However, in actuality, among the *** of German respondents who know Holiday Inn Express, *** of people like the brand.

What is the usage share of Holiday Inn Express in Germany?
All in all, ** of hotel customers in Germany use Holiday Inn Express. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Holiday Inn Express?
Around ** of hotel customers in Germany say they are likely to use Holiday Inn Express again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Holiday Inn Express in Germany?
In August 2022, about *** of German hotel customers had heard about Holiday Inn Express in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Holiday Inn Express in Germany.

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