Travelodge brand profile UK 2024| ��ƽ��

Travelodge brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

924 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Travelodge in the UK?
When it comes to hotel customers, brand awareness of Travelodge is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Travelodge in the UK?
In total, **% of UK hotel customers say they like Travelodge.

What is the usage share of Travelodge in the UK?
All in all, **% of hotel customers in the UK use Travelodge.

How loyal are the customers of Travelodge?
Around **% of hotel customers in the UK say they are likely to use Travelodge again.

What's the buzz around Travelodge in the UK?
In 2024, about **% of UK hotel customers had heard about Travelodge in the media, on social media, or in advertising over the past three months.

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