Head & Shoulders brand profile Germany 2022| ��ƽ��

Head & Shoulders brand awareness, usage, popularity, loyalty, and buzz among hair care users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,188 respondents

Age group

18-64 years

Special properties

respondents who use hair care

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hair care, which of the following brands do you like?
Brand usage: When it comes to hair care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hair care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Head & Shoulders in Germany?
When it comes to hair care users, brand awareness of Head & Shoulders is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Head & Shoulders in Germany?
In total, **% of German hair care users say they like Head & Shoulders. However, in actuality, among the **% of German respondents who know Head & Shoulders, **% of people like the brand.

What is the usage share of Head & Shoulders in Germany?
All in all, **% of hair care users in Germany use Head & Shoulders. That means, of the **% who know the brand, **% use them.

How loyal are the users of Head & Shoulders?
Around **% of hair care users in Germany say they are likely to use Head & Shoulders again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Head & Shoulders in Germany?
In September 2022, about **% of German hair care users had heard about Head & Shoulders in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Head & Shoulders in Germany.

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