Ubisoft+ brand profile Germany 2024| ��ƽ��

Ubisoft+ brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

682 respondents

Age group

18-64 years

Special properties

respondents who use video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Ubisoft+ in Germany?
When it comes to video game subscription users, brand awareness of Ubisoft+ is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ubisoft+ in Germany?
In total, ** percent of German video game subscription users say they like Ubisoft+. However, in actuality, among the ** percent of German respondents who know Ubisoft+, ** percent of people like the brand.

What is the usage share of Ubisoft+ in Germany?
All in all, ** percent of video game subscription users in Germany use Ubisoft+. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Ubisoft+?
Around * percent of video game subscription users in Germany say they are likely to use Ubisoft+ again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Ubisoft+ in Germany?
In February 2024, about * percent of German video game subscription users had heard about Ubisoft+ in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Ubisoft+ in Germany.

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