During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Citation formats
Google Play Pass brand profile in the United States 2025
How high is the brand awareness of Google Play Pass in the United States? When it comes to video game subscription users, brand awareness of Google Play Pass is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Pass in the United States? In total, ** percent of U.S. video game subscription users say they like Google Play Pass.
What is the usage share of Google Play Pass in the United States? All in all, ** percent of video game subscription users in the United States use Google Play Pass.
How loyal are the customers of Google Play Pass? Around ** percent of video game subscription users in the United States say they are likely to use Google Play Pass again.
What's the buzz around Google Play Pass in the United States? In , about ** percent of U.S. video game subscription users had heard about Google Play Pass in the media, on social media, or in advertising over the past three months.Â
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ÌÇÐÄÆƽâ°æ. (May 27, 2025). Google Play Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Google Play Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Google Play Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Google Play Pass Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Video Game Subscription Users in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Google Play Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/ (last visited July 31, 2026)
Google Play Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, May 27, 2025. [Online]. Available: /forecasts/1328336/google-play-pass-video-game-subscriptions-brand-profile-in-the-united-states/
