Apple Music brand profile Germany 2022| ��ƽ��

Apple Music brand awareness, usage, popularity, loyalty, and buzz among digital music users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,027 respondents

Age group

18-64 years

Special properties

respondents who use digital music services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital music services, which of the following brands do you like?
Brand usage: When it comes to digital music services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital music services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Apple Music in Germany?
When it comes to digital music users, brand awareness of Apple Music is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple Music in Germany?
In total, **% of German digital music users say they like Apple Music. However, in actuality, among the **% of German respondents who know Apple Music, **% of people like the brand.

What is the usage share of Apple Music in Germany?
All in all, **% of digital music users in Germany use Apple Music. That means, of the **% who know the brand, **% use them.

How loyal are the users of Apple Music?
Around **% of digital music users in Germany say they are likely to use Apple Music again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Apple Music in Germany?
In July 2022, about **% of German digital music users had heard about Apple Music in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Apple Music in Germany.

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