During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of FaceTime in the United States? When it comes to messenger users, brand awareness of FaceTime is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FaceTime in the United States? In total, **% of U.S. messenger users say they like FaceTime.Â
What is the usage share of FaceTime in the United States? All in all, **% of messenger users in the United States use FaceTime.
How loyal are the users of FaceTime? Around **% of messenger users in the United States say they are likely to use FaceTime again.
What's the buzz around FaceTime in the United States? In 2024, about **% of U.S. messenger users had heard about FaceTime in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆÆ½â°æ Brand KPI survey has you covered.
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ÌÇÐÄÆÆ½â°æ. (February 4, 2025). FaceTime brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "FaceTime brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024." Chart. February 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. (2025). FaceTime brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Facetime Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Messenger Users in The United States in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Feb 2025, /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ, FaceTime brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/ (last visited July 29, 2026)
FaceTime brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024 [Graph], ÌÇÐÄÆÆ½â°æ, February 4, 2025. [Online]. Available: /forecasts/1328363/facetime-messengers-brand-profile-in-the-united-states/