PlayStation Plus brand profile UK 2025| ��ƽ��

PlayStation Plus brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2025

Characteristic	Share of respondents
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Number of respondents

741 respondents

Age group

18-64 years

Special properties

respondents who have used video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of PlayStation Plus in the UK?
When it comes to video game subscription users, brand awareness of PlayStation Plus is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PlayStation Plus in the UK?
In total, **% of UK video game subscription users say they like PlayStation Plus.

What is the usage share of PlayStation Plus in the UK?
All in all, **% of video game subscription users in the UK use PlayStation Plus.

How loyal are the customers of PlayStation Plus?
Around **% of video game subscription users in the UK say they are likely to use PlayStation Plus again.

What's the buzz around PlayStation Plus in the UK?
In , about **% of UK video game subscription users had heard about PlayStation Plus in the media, on social media, or in advertising over the past three months.

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