During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known video game franchises in the United States 2024
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (August 26, 2024). Leading video game franchises ranked by brand awareness in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading video game franchises ranked by brand awareness in the United States in 2024." Chart. August 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Leading video game franchises ranked by brand awareness in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Video Game Franchises Ranked by Brand Awareness in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2024, /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading video game franchises ranked by brand awareness in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/ (last visited August 06, 2026)
Leading video game franchises ranked by brand awareness in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, August 26, 2024. [Online]. Available: /statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
