Beyond Meat brand profile U.S. 2024| ��ƽ��

Beyond Meat brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

690 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Beyond Meat in the United States?
When it comes to meat substitutes users, brand awareness of Beyond Meat is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Beyond Meat in the United States?
In total, ** percent of U.S. meat substitutes users say they like Beyond Meat. However, in actuality, among the ** percent of U.S. respondents who know Beyond Meat, ** percent of people like the brand.

What is the usage share of Beyond Meat in the United States?
All in all, ** percent of meat substitutes users in the United States use Beyond Meat. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Beyond Meat?
Around **% percent of meat substitutes users in the United States say they are likely to use Beyond Meat again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Beyond Meat in the United States?
In July 2024, about ** percent of U.S. meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past four weeks. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Beyond Meat in the United States.

Generation X lead the Brand KPI rankings for Beyond Meat in the U.S.

The brand KPI breakdown by generations reveals Generation X as the leading generation for Beyond Meat in the United States. Another thing setting consumers of Beyond Meat apart from non-consumers of the brand are their most important life values, as social justice is far more important to consumers of Beyond Meat in the U.S.