The original survey question was phrased as follows: "In your opinion should brands use "meaty" terminology (e.g., meat, sausage, burger, etc.) to describe and market non-meat products? (Please select the option that best applies)"
Citation formats
Consumers that disagree with naming meat substitutes after meat products U.S. in 2024
In 2024, a survey in the United States found that ** of vegetarian respondents thought that meat substitutes should not be named after meat products and should avoid the use of "meaty" terminology. Meat eaters were more likely to take this stance.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (September 22, 2024). Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. "Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024." Chart. September 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. (2024). Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov. "Share of Consumers That Disagree with Meat Substitutes Being Named Meat Products in The U.S. in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2024, /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
YouGov, Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/ (last visited July 29, 2026)
Share of consumers that disagree with meat substitutes being named meat products in the U.S. in 2024 [Graph], YouGov, September 22, 2024. [Online]. Available: /statistics/1612448/consumer-s-stance-on-meat-substitutes-named-after-meat-us/
