The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
Citation formats
Share of consumers who purchased meat or milk alternatives in the U.S. in 2023
According to a survey carried out in the United States in June 2023, some ** percent of respondents stated that they have purchased meat substitutes within the last six months. By comparison, approximately ** percent of respondents have stated that they have purchased plant-based milk alternatives within the last half a year.
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Appinio. (August 3, 2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023." Chart. August 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. (2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of Consumers Who in The Last 6 Months Purchased Meat Substitutes or Plant-based Milk for The First Time in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2023, /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio, Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/ (last visited August 03, 2026)
Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph], Appinio, August 3, 2023. [Online]. Available: /statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
