Canada's TV viewing habits have seen a significant shift over the last decade, with **** million adults using connected TV in 2016, rising to an estimated **** million users in 2024, an increase of approximately ** percent. By the end of 2025, this number is expected to reach nearly ** million.
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eMarketer. (December 5, 2024). Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1608400/number-of-connected-tv-users-canada/
eMarketer. "Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions)." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1608400/number-of-connected-tv-users-canada/
eMarketer. (2024). Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1608400/number-of-connected-tv-users-canada/
eMarketer. "Number of Connected Tv (Ctv) Users in Canada from 2016 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/1608400/number-of-connected-tv-users-canada/
eMarketer, Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1608400/number-of-connected-tv-users-canada/ (last visited July 23, 2026)
Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions) [Graph], eMarketer, December 5, 2024. [Online]. Available: /statistics/1608400/number-of-connected-tv-users-canada/
